Recently, SmartSimple discussed Nikola Tesla and his amazing inventions. Inventions that changed the world. He was spooky-smart, worked day & night, and dreamt-up HUGE complex inventions that people couldn't comprehend (at the time).
Wouldn't it be something if all of us were Tesla?
Maybe.
But then again, maybe not. And maybe we shouldn't try to be.
Perhaps the biggest ideas are the painfully small simple ones - sitting there - right before our eyes.
The Tesla article may have partially inspired this cartoon by Ralph Solonitz. Well, his cartoon most certainly inspired this article.
Somewhere along the line, a zillion bajillion years ago (this article may not be historically accurate) someone said, "I know this sounds nuts, but maybe we should turn the spinning-block catapult plow dirt-moving thingie into, you know, a "spinning-wheel" with a round part? Call me crazy, but I think it might be better. Besides, I need one of those sharp edge pieces-parts to hunt for tonight's dinner."
World: Changed.
More recently:
Health-care Innovation: A hospital's development team worked day & night on a capital campaign to build a new $120M state-of-the-art cancer center. Meanwhile, one of the team members asked patients what they wanted. What was learned? People diagnosed with cancer wanted an appointment, fast. They didn't care about buildings. Solution: Revamp the appointment scheduling system for a fraction of $120M.
Paint Industry Reinvention. Scenario: "We've GOT to figure out how to make paint less messy. Let's hire a 1,000 top chemists, work day & night, and change the entire chemical composition of our paint... to make it the best paint ever everer." Potential better small big solution: Revisit how paint is poured.
Things you may be dealing with daily:
Problem: "Our company morale sucks. Everyone is fighting all the time. Let's either fire everyone, or get a team of expensive consultants in here, stat, to fix things." Potential smaller solution with bigger impact: New guidelines stating that if internal emails are conflict-oriented, the author should spend at least 2X time on that message (i.e., Sleep on it. Regroup. Then Send.) Better yet: At least one half of those email messages should be replaced by an honest, face-to-face conversation.
Wish: "I just wish my sales team and I were super-fantastic hyper-connected networkers. That's the key. It's time to invest big bucks in the magic sales-person-connection-CRM-networking killer app." Potential smaller idea with bigger impact: Show up at relevant events. Say, "Hi, my name is____, what do you need?" Follow-up.
Wish: "I wish I could start losing weight. I guess I should try the new sure-fire diet program and its accompanying 16 DVD set". Potential smaller/better idea: Skip the cola.
So: What small little (big) things are right in front of your eyes?
craig arthur james 2011
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