100-ish years ago, "Edison", "Westinghouse" & "Einstein" were the "Gates", "Jobs" and "Sagan" of their time. Those names still roll off our tongues, and big companies still bear their names.
Even though we depend on AC power, wireless communications and clean energy, we don't often think of Nikola Tesla. If it wasn't for him, the iPhone would be the "iHand-write-it, mail-it, and-wait".
Tesla understood and basically invented those technologies in the 19th century. But people thought he was a bit "insane". Not because he had a few personality quirks (today we might call it OCD) but because his ideas, experiments and inventions were so extreme. "Wireless communication?" "Clean energy?" "Impossible!". "The guy is absolutely out of his gourd." Buggy whips were the smarter, safer, practical investment.
But he changed the world.
How do you know if you're onto something so BIG that it might help change the world too?
- You make no sense. Your friends and colleagues think you're wacky, unrealistic and "out there". They may even work hard to stop or block you. J.P. Morgan helped slow Tesla's advancing dream of "clean energy, everywhere, for everyone - for free". The Commodore would have none of that. Otherwise, how could there be a "monopoly"? How could the energy business be controlled by a small group of companies, including General Electric (which Morgan helped create through his merger magic). No Nikola, no! We'll have none of that.
- You can't help yourself. Tesla was known to work for three days straight without sleep. He was so focused on doing his work that he tore-up a contract that he had with George Westinghouse. That contract would have made him (Tesla) one of the first billionaires on the planet. But he didn't care (about money). He cared about the work. He cared about changing the world.
- Intuitive insight. Brain science tells us that the brain is imperfect - but efficient. Our brains have been "filling in the blanks" (inaccurately) for survival reasons, for thousands of years. If you bumped into a prehistoric guy at Starbucks and asked him, "Hey, prehistoric alive-guy, when I saw you running yesterday, was it a) a lion or b) a tiger that almost ate you?" He'd likely answer incorrectly. He may not remember "lion" or "tiger" but his brain knew that he had to run like hell, regardless. Our brains still "know" what to do in a sub-second. However, in our modern society, we've become a bit too prone to stop, plan and analyze. It's as if we stopped, opened our laptop and reviewed the strategic don't-get-eaten plan while a liontiger runs toward us. Chances are your first thoughts are the right ones: Go with it. Trust it. Run like hell!
Today, amazingly, the notion of "clean energy for all, everywhere - for free" is actually here for us. But the "energy" is the energy of ideas, knowledge, culture and information that we can now seek (or share) for almost-free - from anywhere - anytime.
What an opportunity.
Thanks Nikola.
craig arthur james 2011
Comments